Download Marketing Management For Non-Marketing Managers Book

Marketing Management For Non-Marketing Managers PDF
By:Heather Fitzpatrick
Published on 2017-05-15 by John Wiley & Sons

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Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management

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Book ID of Marketing Management For Non-Marketing Managers's Books is L7GGDQAAQBAJ, Book which was written byHeather Fitzpatrickhave ETAG "ywngTiYi9/Y"

Book which was published by John Wiley & Sons since 2017-05-15 have ISBNs, ISBN 13 Code is 9781937352677 and ISBN 10 Code is 1937352676

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Book which have "352 Pages" is Printed at BOOK under CategoryBusiness and Economics

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