Download Corporate Branding in Facebook Fan Pages Book

Corporate Branding in Facebook Fan Pages PDF
By:Eliane Pereira Zamith Brito,Maria Carolina Zanette
Published on 2015-03-09 by Business Expert Press

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In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication policies.

This Book was ranked at 16 by Google Books for keyword Company Business Profiles.

Book ID of Corporate Branding in Facebook Fan Pages's Books is xcMTBwAAQBAJ, Book which was written byEliane Pereira Zamith Brito,Maria Carolina Zanettehave ETAG "bng1p8DtX+4"

Book which was published by Business Expert Press since 2015-03-09 have ISBNs, ISBN 13 Code is 9781606499436 and ISBN 10 Code is 1606499432

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "130 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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