Illuminate PDF
By:Nancy Duarte,Patti Sanchez
Published on 2016-02-16 by Penguin
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|THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.| With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there. As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision. In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols. This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.
This Book was ranked at 23 by Google Books for keyword Business Professional's Biographies.
Book ID of Illuminate's Books is 45rBCQAAQBAJ, Book which was written byNancy Duarte,Patti Sanchezhave ETAG "UpUtMwtLqug"
Book which was published by Penguin since 2016-02-16 have ISBNs, ISBN 13 Code is 9781101980187 and ISBN 10 Code is 1101980184
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Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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